The FA : St George’s Park Virtual Tour

Grahame Robb Associates wanted to show off the grounds and facilities at St George’s Park, part of the FA’s National Football Centre in Burton upon Trent, Staffordshire, as they run a team-building & leadership centre within the grounds. Our Virtual Tours are a fantastic way of showcasing facilities and simulating the location within any area. When the FA / St George’s Park took over the project we were commissioned to create a site-wide virtual tour encompassing the Football Centre, Hotel, Performance Centre and Leadership Centre.

From start to finish the project took 2 months to complete. We visited 3-4 different times to suit the various operators on site (Hilton Hotel, Grahame Robb, the FA, etc) and took over 40 high resolution panoramas including one high drone aerial panorama to truly give a sense of scale of the grounds. The aerial panorama was created using a purpose-build “heavy lift” drone capable of flying professional dSLR camera equipment used for capturing such high resolution aerial 360 panoramas. We are one of the few companies to use this technology.

The team building & leadership centre is also impressive with climbing walls, towers and rope bridges. Our 8 metre low-level mast setup worked perfectly here to capture 360s from the perspective of someone using the equipment.

Since completion of the virtual tour, we have revisited and shot even more scenes and have plans to visit again this Summer.

You can see the full 360 virtual tour over at

Unlike Google, our virtual tours are bespoke. They are not simply rotating images. Our bespoke tours in can include all types of interactive elements as standard.
We can add:
• text boxes
• annotations
• embedded videos
• background music & sound effects
• narration

These interactive elements make our virtual tours a real immersive experience putting the viewer right there in the middle of it. It gives the viewer the unique opportunity to see beyond the ‘front door’ and take a ‘sneak peek’ behind the scenes – feeding their inquisitive nature!

For more information about St George’s Park please visit

360 imagery are one of the leading virtual tour providers in the UK. We’d love to hear from you and chat about thoughts you may have for your own project, however big or small. Just give Stuart a call on 0845 8726442, or visit us at


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