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See why British Land chose 360 imagery to create one of our trade mark amazing virtual tours around 199 Bishopsgate, part of the Broadgate Estate in London. 199 Bishopsgate is a 146,000 sq ft (13,600 sq m) Grade A office building with typical floors of 14,460 sq ft. Designed by John Robertson Architects, British Land and Blackstone launched the building in September 2012 after a major refurbishment of the original, SOM design. 360 imagery created this interactive, immersive virtual tour to aid the marketing campaign for the various vacant floors. In addition, this tour works in HUD / Google Cardboard / Samsung Gear VR headsets for true immersive viewing in virtual reality (VR).

  • Opening panorama scene taken from up to 8 metres in the air for a real ‘WOW’ factor shot over street furniture & parked cars, etc.
  • 30 individual 360×180 degree panoramic scenes navigated by navigation arrows within each scene and thumbnails.
  • Interactive floor plans with hotspot markers.
  • Navigation arrows within the scenes allow you to take a ‘virtual walk’ around the building.
  • ‘Pop up’ boxes display useful information such as fitout, specification, street names, building logo, etc.
  • 360 degree panning x 180 degree up / down view for a truly immersive virtual tour experience.
  • Tour optimised to run full screen in high definition whilst downloading seamlessly.
  • Navigation buttons, help screen, tripod cap (called the GUI, or Graphic User Interface) all designed around the client / development corporate identity, logo & colour sway.
  • HDR (High Dynamic Range) photography technique evens the lightest and darkest areas of the image, so you won’t see ‘blown out’ windows or loss of detail.
  • Mobile-responsive: published in HTML5 which is browser supported, so does not need additional plugins, such as Flash, to view.
  • Works across all platforms: desktop and mobile iOS, Android, etc.
  • ‘White Label’, unbranded service available.
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Date: 07/08/2015

Client: British Land